IPC media case study
About IPC
IPC Media produces over 60 iconic media brands, with print alone reaching almost two thirds of UK women and 42% of UK men – almost 26 million UK adults – while our websites collectively reach over 20 million users every month.
IPC's diverse print and digital portfolio offers something for everyone, with a focus on three core audiences: men, mass market women and upmarket women.
There men's portfolio (IPC Inspire) comprises a wealth of leisure brands including Country Life, Horse & Hound, Rugby World and Decanter, as well as lifestyle brands including Nuts, Mousebreaker and NME.
There mass market women's division (IPC Connect) comprises famous women's weeklies including Look, Now, Chat and Woman; TV entertainment brands including What's on TV, TVTimes and TV & Satellite Week and, online, the goodtoknow network.
There upmarket women's division (IPC Southbank) comprises luxury fashion brands including Marie Claire and InStyle, lifestyle brands including woman&home and essentials and home interest brands including Ideal Home, Livingetc and housetohome.
IPC's diverse print and digital portfolio offers something for everyone, with a focus on three core audiences: men, mass market women and upmarket women.
There men's portfolio (IPC Inspire) comprises a wealth of leisure brands including Country Life, Horse & Hound, Rugby World and Decanter, as well as lifestyle brands including Nuts, Mousebreaker and NME.
There mass market women's division (IPC Connect) comprises famous women's weeklies including Look, Now, Chat and Woman; TV entertainment brands including What's on TV, TVTimes and TV & Satellite Week and, online, the goodtoknow network.
There upmarket women's division (IPC Southbank) comprises luxury fashion brands including Marie Claire and InStyle, lifestyle brands including woman&home and essentials and home interest brands including Ideal Home, Livingetc and housetohome.
What types of magazine and target audience has IPC been associated with over the years?
Over the years, IPC have been associated with the typical men and women target audiences but they have expanded this into 3 core audiences. These are men, mass market women and upmarket women. They have also been associated with a range of magazine genres. These include men's portfolio (Country Life, Rugby World), men's lifestyle brands (Nuts, NME), woman's weeklies (Now, Chat), TV entertainment (TV Times), upmarket woman's division (Marie Claire), lifestyle brands (woman&home), home interest brands (Ideal Home) and online (goodtoknow).
Over the years, IPC have been associated with the typical men and women target audiences but they have expanded this into 3 core audiences. These are men, mass market women and upmarket women. They have also been associated with a range of magazine genres. These include men's portfolio (Country Life, Rugby World), men's lifestyle brands (Nuts, NME), woman's weeklies (Now, Chat), TV entertainment (TV Times), upmarket woman's division (Marie Claire), lifestyle brands (woman&home), home interest brands (Ideal Home) and online (goodtoknow).
Why might IPC be an appropriate publisher for a new music magazine?
IPC would be an appropriate publisher for a new music magazine because it is already publishing magazines of the same genre for example NME (New Musical Express) and also uncut. Figures show that NME are decreasing in popularity because of its audience being able to access the online version however this doesn't mean that a new music magazine won’t be popular with a wide audience. IPC is a well known magazine company and processes millions of different magazine genres so therefore they would be appropriate.
IPC would be an appropriate publisher for a new music magazine because it is already publishing magazines of the same genre for example NME (New Musical Express) and also uncut. Figures show that NME are decreasing in popularity because of its audience being able to access the online version however this doesn't mean that a new music magazine won’t be popular with a wide audience. IPC is a well known magazine company and processes millions of different magazine genres so therefore they would be appropriate.
Why might alternative publishers like Bauer be appropriate?
Bauer could also be appropriate because this company and IPC have the same genres of magazines this means that they could attract the same types of audiences. Depending on the figures for magazine sales, if Bauer have the higher figures, they could be more appropriate to bring a wider audience to new music magazines.
Bauer could also be appropriate because this company and IPC have the same genres of magazines this means that they could attract the same types of audiences. Depending on the figures for magazine sales, if Bauer have the higher figures, they could be more appropriate to bring a wider audience to new music magazines.
IPC media magazine examples:
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